| reviewing your marketing |
| Written by Trevor Heley | |||
| Thursday, 24 September 2009 15:46 | |||
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Companies do not review their marketing strategy frequently enough. This is a real mistake in the business environment we all live in today. A review need not take a lot of effort or cost a lot of money but it does need some focus and honesty. The benefits though can literally be life changing. Of course you can do this review in-house but unfortunately that often leads tricky questions being avoided and missing some obvious areas that could be improved but may be considered too difficult. Below are the key areas we look at At the end of the review we produce a plain English summary of our findings with recommended actions. You can do what you like with this including ignore it (we rarely recommend that!) or choose to implement some or all of the recommendations.
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