One thing we are often asked to explain is how to we go about designing a logo? Obviously a great deal of it is years of experience in knowing what works, what emotional response certain colours and fonts provoke and so on, however there are a few key stages we go through to make sure the logo we design is perfect for your business.

We start with researching everything about our client.

1. It’s all about you…

We begin by discussing with you your requirements:

• Where will the logo be used?
• What kind of image do you want to portray?
• Who are your competitors?
• Who are your parallels (companies in your field)?
• What companies do you admire (not necessarily in your field)

2. Research

Before we begin on any design work, we like to make sure we understand you and your industry. Using the information above we look in depth at how they all…

• Present themselves, the colours, imagery and styling they use.
• The key messages they use

This helps us place your own ideas about yourself in context and enables us to help you decide whether to emulate, if the field you are in is strong, or innovate and become the field leader.

3. Design

Now that we know as much as we can about your organisation we begin the design phase. We begin by designing 4 completely individual logos, and present them to you with an explanation of our thinking behind each one. For each design we will show how it would look in black and white, a single colour and white out on a coloured background – We will also show it looks both in large and small sizes: We believe a logo should be as flexible as possible.

We then take your feedback to evolve one of the logos, or combine elements of any number of the designs, or should the need arise, create 4 completely new designs based on your feedback.

If at this stage we are still unable to create a logo you are happy with, we will discuss in further detail with you. Sometimes something new will come to light that might not have been considered previously. We continue designing until you are happy with the end result. Above all we want you to have a logo you are proud of and will form the basis of your entire company brand.

Looking for a new logo?

Why not take a look at our logo portfolio, and give us a call on 01420 540223 to discuss the kind of logo we could design for you.

Or watch a short video on why you need a good logo